The terms behind your growth system, in plain English.
Every term we use with clients, defined clearly. No jargon for its own sake, just what it means and why it matters for a local business.
AI Receptionist
An AI receptionist is software that answers your phone in a natural voice, around the clock, the way a trained front-desk hire would. It greets the caller, answers common questions, captures the job, and books it or texts you the details. For a local service business, it means no missed call ever becomes a missed job.
AI Front Desk
An AI front desk is one AI agent that works both your phone and your website chat, so every inbound lead hits the same trained brain. It answers 24/7 in a natural voice, captures the job, books it, and emails you clean details. Aim High deploys it in English, Spanish, and Polish for local service businesses.
AEO (Answer Engine Optimization)
Answer engine optimization is the practice of structuring your content so AI answer engines like ChatGPT, Perplexity, and Google AI Overviews quote you directly. You lead with a clear, self-contained answer to a real question. For a local service business, it means being the name the AI names when a homeowner asks who to call.
GEO (Generative Engine Optimization)
Generative engine optimization is the work of getting your business cited inside AI-generated answers, not just ranked on a results page. It covers clear content, consistent business facts, and authority signals the models trust. For local service businesses, GEO decides whether a generative engine recommends you or a competitor when buyers ask.
Local SEO
Local SEO is the practice of getting your business found by nearby customers searching for your service, in both the map results and standard listings. It rests on your Google Business Profile, reviews, consistent business facts, and location-relevant pages. For a local service business, strong local SEO is the difference between steady inbound calls and silence.
Map Pack
The map pack is the boxed group of three local businesses shown with a map at the top of Google results for service searches like "plumber near me." It is the most clicked spot for local intent. For a local service business, ranking in the map pack drives calls before a searcher ever scrolls to standard listings.
Speed to Lead
Speed to lead is how fast you respond to a new inquiry after it comes in, measured in minutes or seconds. Contact rates fall sharply with every minute of delay, because the customer simply calls the next name. For a local service business, fast speed to lead is often the whole reason one company wins the job.
NAP Consistency
NAP consistency means your Name, Address, and Phone number appear exactly the same everywhere online: your website, Google Business Profile, directories, and listings. Search engines treat mismatches as a trust problem and rank you lower. For a local service business, clean and consistent NAP protects both your map rankings and your customers' ability to reach you.
Lead Capture
Lead capture is the act of recording a prospect's contact details and request the moment they reach out, by phone, form, or chat, so the inquiry is never lost. It is the bridge between interest and a booked job. For a local service business, reliable lead capture turns every call and click into a follow-up you actually own.
Google Business Profile
Google Business Profile is the free listing that controls how your business shows up in Google Search and Maps, including hours, photos, reviews, services, and your map pack ranking. It is often the first thing a local buyer sees. For a local service business, a complete, active profile is the foundation of getting found nearby.
Conversion Website
A conversion website is a site built to turn visitors into booked jobs, not just to look good. It loads fast, makes your offer and service area obvious, and puts calling, texting, or booking one tap away. For a local service business, a conversion website earns its cost by closing the leads your ads and search rankings send it.